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2011 IABC/Toronto OVATION Awards – And The Winners Are…

They came, they saw and they conquered! Last night the Liberty Grand played host to the 2011 IABC/ Toronto OVATION Awards, a night where the Toronto chapter of the IABC took time to celebrate the past year of campaigns and the creative talent behind them. Overall, it was another great year with a lot of growth, so take a look and congratulate one another.

2011 IABC/Toronto OVATION Award Winners:

Community Relations
Excellence Award Winner
Active and Safe Routes to School
Halton Region – Jennifer Jenkins, Halton Region/Halton District School Board; Anna Larson, ABC, Halton Region; Marnie Denton, Rita Radice, Halton District School Board

Customer Relations
Merit Award Winner
Online Loans – Rollout to Existing Clients
John Hancock Retirement Plan Services
Paree Katharos, ABC, Antonina Strain, Andrew Ross, Carrie Reinhardt, Noemi Chellew, David Loop, Carol Miller, Sooah Min, John Hancock Retirement Plan Services; Saul Ives, Voicewalk, Inc.; Aviva Rabinovici, AR Communications Inc.

Community Relations
Excellence Award Winner
Creative Minds: Raising Awareness and Reducing Stigma
through the Arts
Ontario Shores Centre for Mental Health Sciences
Susan Nakhle, Chris Bovie, Andrea Worrall, Jordan Leroux, Sandy
Ravary, Ontario Shores Centre for Mental Health Sciences

Community Relations
Merit Award Winner
Rename Sherbourne Park Contest
Waterfront Toronto – Michelle Noble, Samantha Gileno, Andrea Kelemen, Hanna Rynkiewicz, Waterfront Toronto

Community Relations
Merit Award Winner
Best Buy Canada Best in Class Fund
Weber Shandwick Worldwide
Lindy Frank, ABC, Weber Shandwick Canada; Danielle Jang, Best Buy Canada

Media Relations up to 50K
Excellence Award Winner
Pain: An emerging public health crisis
Argyle Communications – Rob McEwan, Caroline De Silva, Kristina Rikunova, Daniel Tisch, Argyle Communications

Media Relations up to 50K
Excellence Award Winner
HMV gets customers closer to the stuff they love
Elevator Communications Inc. – Lori Cooper, Melanie Rego, elevator communications inc. team

Media Relations up to 50K
Merit Award Winner
Maple Leaf: For the Love of Bacon
Argyle Communications – Alison George, Mackenzie Keller, Daniel Tisch, Argyle Communications

Media Relations up to 50K
Merit Award Winner
HOOPP speaks out on Canada’s retirement income crisis
Argyle Communications – Daniel Tisch, Roanne Argyle, Debra Chan, Kaleigh Sainthill, Leily Shafaee, Argyle Communications

Media Relations up to 50K
Merit Award Winner
RestoreSensor™ Media Launch
Medtronic of Canada Ltd.
Katherine Power, Medtronic of Canada; Terance Brouse, Peter Rose,
Jane Wilcox, ABC, Xposure PR

Media Relations up to 50K
Merit Award Winner
Home for the Holidays with Cadbury Home Entertainment
Products
Broad Reach Communications
Andrea Lekushoff, Katherine Clark, Julie Andras, Leslie Booth, Broad Reach Communication

Media Relations up to 50K
Merit Award Winner
Creating Awareness before the Storm RSA
Corporate Communications, RSA Canada; APEX Public Relations

Media Relations up to 50K
Merit Award Winner
Stanfield’s The Guy At Home In His Underwear
Environics Communications – Jenn Duggan, Anne Locke, Jordana Wolch, Alison Dresser, Environics Communications

Media Relations up to 50K
Merit Award Winner
Promoting Canada’s Sugar Beach
Waterfront Toronto
Michelle Noble, Samantha Gileno, Andrea Kelemen, Tari Stork, Candace St. Louis, Hanna Rynkiewicz, Waterfront Toronto

Media Relations up to 50K
Merit Award Winner
Future Shop Back-to-School 2010 Public Relations Campaign
Future Shop – Elliott Chun, Future Shop

Media Relations up to 50K
Merit Award Winner
Best Buy Canada 2010 Holiday Campaign
Weber Shandwick Worldwide
Lindy Frank, ABC, Weber Shandwick Canada; Danielle Jang, Best Buy Canada

Media Relations 51K to 100K
Excellence Award Winner
Caribbean Week in Canada
Argyle Communications
Daniel Tisch, Roanne Argyle, Debra Chan, Caroline De Silva, Leily
Shafaee, Kaleigh Sainthill, Dubyk, Shawn Yu, Argyle Communications

Media Relations 51K to 100K
Excellence Award Winner
Canada Takes Down the Double Down
Strategic Objectives
Yum! Canada and Strategic Objectives

Media Relations 51K to 100K
Excellence Award Winner
Creating Eminence for Deloitte by Leveraging the 2010
Canadian Federal Budget
Broad Reach Communications
Andrea Lekushoff, Terance Brouse, Gwen McGuire, Kathie Lynas,
Heather McCulligh, Broad Reach Communications

Media Relations 51K to 100K
Excellence Award Winner
Allstate Canada’s Action Against Distraction Campaign
Thornley Fallis Communications and Allstate Canada
Jo Langham, ABC, Jennifer Gordon, Jennifer Fox, Thornley Fallis
Communications; Amy Woods, Lindsay Wright, Kevin Wilson, Helen
Bauer, Yvan Gelinas, Louise Langlois, Allstate Canada

Media Relations 51K to 100K
Excellence Award Winner
Canadian Tourism Commission: Locals Know/Gold Medal
Getaways
DDB Public Relations

Media Relations 51K to 100K
Merit Award Winner
George Brown College’s “Toronto Next” Campaign
APEX Public Relations
Ken Evans, Tanya Elliott-Briden, Shannon Morton, Dan Ovsey, Brock
Penner, APEX Public Relations; Brian Stock, George Brown College

Media Relations 51K to 100K
Excellence Award Winner
Launch of THRiVE Chequing, an online, no-fee daily chequing account
MAVERICK Public Relations
Julie Rusciolelli, Stephen Rouse, Buket Oktem, Magda Jarota,
MAVERICK Public Relations; Lisa Naccarato, ING DIRECT

Media Relations 51K to 100K
Merit Award Winner
High praise for low calories – Launch of Molson Canadian 67
Paradigm Public Relations and Molson Coors
Michael Abbass, Gina Kohn, Laura Ballantyne

Media Relations 51K to 100K
Merit Award Winner
The Canadian Launch of L’Essence de Courvoisier – How
Courvoisier introduced 100 years of Craftsmanship and
Innovation to Canada
Praxis Public Relations Inc.

Media Relations 100K and up
Excellence Award Winner
Bosch “Eco-Leadership” Brand Building Campaign
DDB Public Relations – Martine Levy, Sharon Hayward

Media Relations 51K to 100K
Merit Award Winner
Caramilk Key to the Secret
Strategic Objectives
Caramilk Brand Team & Strategic Objective

Media Relations 100K and up
Excellence Award Winner
Always Plugged Into My Diabetes Care: Bayer CONTOUR
USB Launch
MSL Canada
Whitney Binns, Patricia Archambault, Collin Matanowitsch, Laine
Jaremey, MSL Canada; Remus Negut, Melanie Ferguson, Tiana
DiMichele, Bayer HealthCare Diabetes Care

Media Relations 51K to 100K
Merit Award Winner
Crohn’s and Colitis Awareness Month
Strategic Objectives
CCFC & Strategic Objective

Media Relations 100K and up
Excellence Award Winner
Toys”R”Us Holiday 2010
Optimum Public Relations – Josie Haynes, Ashley Agueci, Shannon Law, Rachael Collier

Media Relations 100K and up
Excellence Award Winner
Cialis: The Importance of Being Intimate
Argyle Communications
Rob McEwan, Kerry Collings, Caroline De Silva, Kristina Rikunova, Sarah
Brekelmans, Daniel Tisch, Argyle Communications

Media Relations 100K and up
Merit Award Winner
Re-Introducing George
APEX Public Relations
Andrew Pelletier, Susan Schutta, Alex Roberton, Felicia Fefer, Walmart
Canada Corp; Linda Andross, ABC, Stephanie Engel, Heather Hopkins,
Lauren Baswick, Zoey Fiksel, APEX Public Relations Inc.; Amely
Tremblay, Nathalie Provost, Morin Relations Publiques

Media Relations 100K and up
Merit Award Winner
K-Y® Intimacy Experiment™ Public Relations Campaign
Edelman

Media Relations 100K and up
Merit Award Winner
2010 World No Tobacco Day “Catch the Quit” Campaign
NATIONAL Public Relations
Elisabeth Mozel-Jury, Jane McCoubrey, Jacqueline Zonneville,
NATIONAL Public Relations; Heather Bisset, Pfizer Canada Inc.; Janis
Hass, The Canadian Lung Association

Media Relations 100K and up
Merit Award Winner
Starbucks VIA™ Ready Brew Launch
Edelman Public Relations

Media Relations 100K and up
Merit Award Winner
The Pepsi Refresh Project
Praxis Public Relations Inc

Media Relations 100K and up
Merit Award Winner
Doritos Viralocity
Fleishman-Hillard Canada
Kim Saunders, Megan Johnson, Miranda McCurlie, Fleishman-Hillard Canada

Media Relations 100K and up
Merit Award Winner
Reigniting Canadians’ Love for Barbados
Weber Shandwick Worldwide
Lisa Bednarski, ABC, Dagmara Grabowski, Weber Shandwick; Cheryl Carter, Barbados Tourism Authority

Media Relations 100K and up
Merit Award Winner
Rogers FIFA World Cup Three Screen Program
MSL Canada
Carly Suppa, Keith McArthur, Andrea Sardinha, Stacey Fowler, Heather Agnew, Rogers Communications Inc.; Paul Keable, Tuuli Hannula, Matt Roth, Chloe John, MSL Canada

Marketing Communications up to 50K
Merit Award Winner
Hennessy Black Ontario Launch
DDB Public Relations – Martine Levy, Linda Yahya

Marketing Communications up to 50K
Merit Award Winner
What’s Up Doc? Marketing for Mental Health
Ontario Shores Centre for Mental Health Sciences
Susan Nakhle, Krista Luxton, Andrea Worrall, Jordan Leroux, Beth Brannon, Ontario Shores Centre for Mental Health Science

Marketing Communications 100K and up
Excellence Award Winner
BTZum – Building Awareness and Excitement for
Brampton’s first Bus Rapid Transit line, Zum Queen Street
Brampton Transit – City of Brampton
Sue Connor, Kimberly Moser, Ivana Tomas, Jacqueline Fulton, Mariann Gordon, Joanna Bailey, Robina Sood, City of Brampton; Gavin Barrett, Mike Welsh, Deb Cochrane, Prasad Rao, Francis Alexander, Tina Chan, Chris Gordaneer, Rao Barrett and Welsh; Christine Saunders, Jen Di Santo, Ragul Chari, Margo Rapport, Elena Gurovsky, Don Hall, Samantha Hill, Calantha Mac, H2 Central Marketing & Communication

Marketing Communications 51K to 100K
Excellence Award Winner
Not all fashion shows: Introducing the Schick Quattro for
Women TrimStyle
Paradigm Public Relations, BOOM Marketing &
Energizer Personal Care
Tracey Bochner, Laura Ballantyne, Paradigm Public Relations; Nicole
Gallucci, Bailey Dougherty, BOOM Marketing; Giselle Smejda, Energizer
Personal Care

Marketing Communications 100K and up
Excellence Award Winner
The Globe and Mail Redesign
Environics Communications
Josh Cobden, Jill Anzarut, Kristen Marano, Emily Abrahams, Environics Communications; Camille DePutter, Peter Flaschner, Michael Coulson, Ujwal Arkalgud, Sequentia Environics; Mary Beth Denomy, Erica Vig, Free For All Marketing

Marketing Communications 51K to 100K
Merit Award Winner
High praise for low calories – Launch of Molson Canadian 67
Paradigm Public Relations and Molson Coors
Michael Abbass, Gina Kohn, Laura Ballantyne

Marketing Communications 100K and up
Merit Award Winner
Be Libro
Tenzing Communications Inc.
Tina Van Loon, Libro Financial Group; Gary Lintern, Mary Ellen Khan, Steve Priebe, Tenzing Communications Inc.

Marketing Communications 51K to 100K
Merit Award Winner
Caramilk Key to the Secret
Strategic Objectives
Caramilk Brand Team & Strategic Objectives

Special Events up to 50K
Merit Award Winner
RSA Walk/Run Employee Event
RSA Corporate Communications

Special Events 51K to 100K
Excellence Award Winner
Open House for the new North Bay Regional Health Centre
North Bay General Hospital and Northeast Mental
Health Centre
Renée Baker, Lindsay Smylie Smith, Patricia Stephens, ABC, Brooks Tuckett, Kathy Stackelburg, NBRHC; Lois Krause, Tammy Morison, Annie Brousseau, NBRHC – Foundation

Special Events 100K and up
Merit Award Winner
Changing the way we live, work and play: Rogers TabLife
Rogers Communications
Keith McArthur, Rob Manne, Miranda MacDonald, Melanie Masson, Carly Suppa, Annemarie Gerber, Kathy Murphy, Terrie Tweddle, Rogers Communications Inc; Sean Howard, Jo Langham, ABC, Eric Portelance, Andrea Ong Pietkiewicz, Laura Townson, Terry Fallis, Thornley Fallis Communications

Special Events 51K to 100K
Merit Award Winner
Not all fashion shows: Introducing the Schick Quattro for
Women TrimStyle
Paradigm Public Relations, BOOM Marketing &
Energizer Personal Care
Tracey Bochner, Laura Ballantyne, Paradigm Public Relations; Nicole Gallucci, Bailey Dougherty, BOOM Marketing; Giselle Smejda, Energizer Personal Care

Special Events 100K and up
Merit Award Winner
Bringing Samsung’s Galaxy to the Street
APEX Public Relations
Jennifer Stein, Ken Evans, Erick Bauer, Lauren Baswick, APEX Public Relations Inc; Ken Price, Jennifer Groh, Samsung Electronics Canada

Special Events 100K and up
Merit Award Winner
Zum Zone: Building Awareness for Brampton’s first Bus
Rapid Transit line, Zum Queen Street
Brampton Transit – City of Brampton
Sue Connor, Kimberly Moser, Ivana Tomas, Jacqueline Fulton, Diana Sabatino, Sarah Georges, Jocelyn Smith, Mariann Gordon, City of Brampton; Christine Saunders, Jen Di Santo, Ragul Chari, Margo Rapport, Tyson Dejong, Calantha Mac, H2 Central Marketing & Communications

Issues Management and Crisis Communication
Merit Award Winner
The Salmon Farming Industry Speaks Out as the Cohen
Commission Launches
DDB Public Relations – Martine Levy, Keka DasGupta

Issues Management and Crisis Communication
Excellence Award Winner
Preparing employees for the G20 Summit security crisis
RBC Dexia
Nadine Jahangir, Katherine Church, Brigette Kocijancic, ABC, RBC Dexis

Employee, Member or HR Communication
Excellence Award Winner
Engaging Employees in the Company’s Five-Year Strategic Framework
Rogers Communications Terrie Tweddle, Carol Goodall, Rogers Communications

Employee, Member or HR Communication
Excellence Award Winner
Reinforcing our Commitment to Employees: the Redesigned Employee Benefits Program
Sobeys Inc.
Barbara McCully, Andrew Walker, Carla Lohnes, David Tutty, Sobeys Inc.; Jennifer Zigomanis, Irene Pinti, Aon Hewitt

Employee, Member or HR Communication
Merit Award Winner
Preparing employees for the G20 Summit security crisis
RBC Dexia
Nadine Jahangir, Katherine Church, Brigette Kocijancic, ABC, RBC Dexia

Employee, Member or HR Communication
Excellence Award Winner
TD Bank Careers Site – A Passion for Opportunity TD Bank Group
Josephine Quercia, Sean Nunes, Robert (Bobby) Hatanaka, Cathryn Black, Elizabeth Lewis, TD Bank Group; Tahir Ahmad, Draft FCB; Digby Cook, North Shore Communications

Employee, Member or HR Communication
Merit Award Winner
Arctic Eco-Tour Contest
RSA Corporate Communications

Employee, Member or HR Communication
Excellence Award Winner
Development of New Mission, Vision & Values
The Scarborough Hospital
Dave Bourne, Anne Marie Males, Cindy Woods, Tracy Huffman, Sherian Singh, The Scarborough Hospital; William Meijer, William Meijer Photography; Hargreaves Stewart, Mae Productions

Employee, Member or HR Communication
Merit Award Winner
Celebrating 300 Years
RSA Corporate Communications

Employee, Member or HR Communication
Merit Award Winner
Additional Voluntary Contributions (AVCs) – There’s Value in Membership
OMERS Pension Plan
Ruth Tomes, Michael Robinson, John Cappelletti, ABC, Alex Pacheco, Maria Valentim, Linda McGuire, Ian Kinross, OMERS

Employee, Member or HR Communication
Merit Award Winner
Moving to bi-weekly pay
Toronto Star
Patricia Burton, Iain McMcMeekin, Ed Cockburn, Mafanwy Marshall, Brian Daly, Toronto Star

Strategic Management Process
Excellence Award Winner
Communications Audit for CMHA Ontario
Tenzing Communications Inc. Gary Lintern, Tony Pepper, Kate Staig-Webber, Tenzing Communications Inc.; Kismet Baun, Canadian Mental Health Association

Social Responsibility including Economic,
Societal and Environmental Development
Merit Award Winner
Crohn’s and Colitis Awareness Month
Strategic Objectives
CCFC & Strategic Objectives

Brand Communication
Merit Award Winner
Re-Introducing George
APEX Public Relations

Electronic, Digital and Interactive Communications
Excellence Award Winner
MaRSDD Website Re-design
MaRS Discovery District
Cathy Bogaart, Paul Jara, Joseph Dee, MaRS Discovery District

Brand Communication
Merit Award Winner
“Richmond Hill Has a New Look!” – Branding Our Town
Town of Richmond Hill
Carol Moore, Gwen Manderson, Tricia Myatt, Daniel Olding, Donald Hearn, Brenda Osler, Ben Sangster, Jason Hogg, Ash O’Malley, Lynn Chan, Town of Richmond Hill; Doug MacMillan, Jaime Bickerton, Stacey McCarthy, MacMillan Marketing Group

Electronic, Digital and Interactive Communications
Excellence Award Winner
Building Employee Knowledge of Corporate Strategy with a
Dedicated Microsite
Rogers Communications
Terrie Tweddle, Carol Goodall, David Halliwell, Hilda Ochangco, Patricia Estabrooks, Rogers Communications

Social Responsibility including Economic, Societal and Environmental Development
Excellence Award Winner
The Body Shop “Stop Sex Trafficking of Children and Young People” Petition
Strategic Objectives
The Body Shop & Strategic Objectives

Electronic, Digital and Interactive Communications
Excellence Award Winner
RBC’s Fall Student Program Goes Digital
Thornley Fallis Communications and RBC Royal Bank
Jo Langham, ABC, Mike Edgell, Andrea Pietkiewicz, Eric Portelance, Thornley Fallis Communications; Jill Quinn, Michel Savoie, Kate Yurincich, Samantha Duncan, RBC Royal Bank

Social Media
Excellence Award Winner
Let’s talk: Rogers unwraps RedBoard blog
Rogers Communications
Keith McArthur, Terrie Tweddle, Richard Bloom, Miranda MacDonald,
Rogers Communications Inc.

Social Media
Excellence Award Winner
Best Buy Canada UNboxing Day Facebook Contest
Weber Shandwick Worldwide
Lindy Frank, ABC, Andrew Lane, Weber Shandwick Canada; Danielle
Jang, Best Buy Canada

Publications
Excellence Award Winner
A Thousand Voices For Women’s Health
Women’s College Hospital
Janice Nathanson, Angela Robertson, Heather McPherson, Teresa
Mostert, Patricia Nicholson, Women’s College Hospital; Dale Clark,
Orangecap; Claudia Hung, Claudia Hung Weddings

Publications
Excellence Award Winner
What Would Harold Do?
Tenzing Communications Inc.
Henry Wong, Gary Lintern, JC Molina, Tenzing Communications Inc.; Veronica Feldcamp, Credit Union Central of Canada

Publications
Merit Award Winner
American Peanut Council Trade Communications Package
Argyle Communications
Alison George, Daniel Tisch, Argyle Communications

Writing
Merit Award Winner
TD Waterhouse: The Science of Investing
Paradigm Public Relations and TD Bank Group
Carolyn Abbass, Steve Presant, Paradigm Public Relations; Maria Saros Leung, Toni-Lynn Raponi, TD Bank Group

Multimedia or Digital Content
Excellence Award Winner
Nick Goes Nowhere/Joules on Juice – Halton Region’s Air
Quality Video Public Service Announcements
Halton Region
Beckie Jas, Anna Larson, ABC, Colin Jameson, Halton Region; Adrian
Thiessen, Four Grounds Media; Steve Vidal, Aexian Studios

Multimedia or Digital Content
Merit Award Winner
Next is Now
Rogers Communications
Keith McArthur, Serda Evren, Terrie Tweddle, Rogers Communications Inc; Mike Edgell, Jeremy Wright, Terry Fallis, Dave Fleet, Thornley Fallis Communications

Publication Design
Merit Award Winner
Additional Voluntary Contributions – There’s Value in
Membership
OMERS Pension Plan
Alex Pacheco, John Cappelletti, ABC, Ian Kinross, OMERS; Ciabh McEvenue, Tamm Communications

Photography
Excellence Award Winner
2010 White Cashmere Collection
Strategic Objectives
Strategic Objectives & Kruger Products, Christopher Wadsworth, Serge Kerbel

Also check our coverage from the 2011 CPRS ACE awards and the photo gallery.


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