3 Ways PR Can Improve How They Work With Media

By Dave Forde / July 20, 2018

Here are 3 ways that you can ensure you have a positive relationship with media:

Backlash Of Brands – Dodge, Doritos

By Dave Forde / February 6, 2018

It is time for another edition of Backlash Of Brands, where we take a look at which brands are currently faced with a crisis management issue, or having a “opps” moment that is making headlines.

Backlash Of Brands – H&M, Tim Hortons, And One Influencer Who Went Too Far [Industry Opinion]

By Dave Forde / January 12, 2018

Earlier this were we publish or first edition of “Backlash of Brands,” a look at brands from around the world that were impacted by some type of communications crisis. We also took a moment and turned to Shauna MacDonald, Principal and Founder, Brookline Public Relations to gain some insights from

Backlash Of Brands – H&M, Tim Hortons, And One Influencer Who Went Too Far [Update]

By Dave Forde / January 10, 2018

While these brands have suffered quite a bit of public scrutiny, there should be something that we can all learn right? First let’s take a look at the most recent victims of crisis management problems for brands such as H&M, Tim Hortons and YouTube.

Top 5 Best & Worst Handled Crisis Communications Of The Year (2017)

By Dave Forde / December 19, 2017

With 2017 coming to a close, CrisisResponsePro.com has published its annual worst- and best-handled crisis communications responses for 2017. Many of them should come as no surprise to you: