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All posts in "Corporate Responsibility"

Speaking Of Corporate Transparency: MEC Releases List Of Factories

By Christie Adams / November 6, 2008

Two days ago,  I heard Shel Holtz discuss corporate transparency.   I also got involved in a debate that said that as long as a company operated with complete transparency, it could maintain a positive reputation regardless of their actions. Here’s a good example that might suggest it’s true. Mountain Equipment Co-op has released a […]


Now Could Be A Boom Time For Not-For-Profits

By Christie Adams / October 31, 2008

In the current state of the economy,  most not-for-profit organizations must be fighting an urgent sense of panic. Generating donor cash flow can be enough of a challenge when things are prosperous.    Won’t it be even worse if Canada trudges into a full-blown recession? A look at current campaign trends, though, suggests the opposite is […]


Iceberg Vodka Gives Back To Canada's Heroes

By Christie Adams / October 30, 2008

Remembrance Day is less than two weeks away, and Canadian companies are doing their bit to give back to our military heroes. The latest is Iceberg Vodka,  who is launching the second year of their “Remembering Our Heroes” promo.   They’re donating 50 cents from every bottle of Iceberg sold in November to the Wounded Warriors […]


Coca-Cola And WWF Canada Pair Up For Canada's Environment

By Christie Adams / October 30, 2008

Looks like Coca-Cola in Canada might be giving those holiday polar bears a day job. The soft drink giant plans to use its holiday ad campaign to raise awareness of endangered polar bears.  It’s part of a three-pronged partnership with WWF Canada to fight climate change and save the environment. The partnership will also see […]


Why Media Democracy Day Matters To PR

By Christie Adams / October 21, 2008

It’s Media Democracy Day in Toronto this Thursday.   It’s a chance for concerned citizens to vocalize their fears on the concentration of media ownership across the world, and its silencing effect on independent voices and opinions. It’s a cause that Canadian public relations professionals should lend their support. The small cadre of corporations controlling the […]


New Addition Times Five at Media Profile

By Christie Adams / October 15, 2008

It’s good to know that in the current economic doom-and-gloom, at least one Canadian agency is thriving. Media Profile has added five new bodies to its Toronto team-two new senior staff and three new coordinators- that will provide greater reach and support to their expanding roster of accounts. New sports programming Senior Analyst James Lamont […]


A Toronto Team Effort For Youth

By Christie Adams / September 30, 2008

It’s like watching the Superfriends in action. Toronto’s four professional sports teams-The Maple Leafs, Blue Jays, Raptors and Argonauts-are, ah, teaming up to collaborate their four charitable efforts under the “Team Up For Youth” partnership. It’s part of Ontario’s Youth Challenge Fund (YCF) which aims to connect with youth and to provide them with ways […]


Car Free Day: VIA on board, TTC, Not So Much

By Christie Adams / September 10, 2008

Signs that Car Free Day is now more than just a grassroots movement: major transit lines are now a major part of the day. It’s a far cry from Toronto’s first Car Free Day on September 22, 2001.  Then, at least at my university, it was mostly marked by hippie zeolot types scrawling “Car Free […]

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