Buyers are already building shortlists from this data. The only question is whether your agency is on it.

Somewhere in Toronto right now, an agency you compete against for pitches is filling out a three-minute form. Not for an award. Not for a testimonial swap. For the Agency Scoreboard — the dataset Canadian buyers are starting to use instead of trusting whatever an agency says about itself in a pitch deck.

Here's the problem with the old way of proving you're good: everyone's case studies say the same thing. Every deck claims "results-driven" and "award-winning." A buyer doing a review has no way to tell your self-reported wins from anyone else's — so increasingly, they're not trying. They're looking for independent, third-party activity data instead. Which agency actually won which kind of business. Who's retaining clients. Who's picking up project work. That's what the Scoreboard tracks, and it's what's replacing the pitch-deck arms race for agencies that get in early.

Why this one holds up. The Agency Scoreboard isn't a new idea cobbled together for this quarter — it's built on Canadian AOR win, retention, and project data tracked since 2010, cross-checked against public record and trade coverage, roughly 90% verified. It's also monitored by The Canadian Press for its national Live Calendar — which means this isn't just a ranking on our site, it's activity that Canada's own wire service is watching.

How you show up. Scoring is simple and it's activity-based, not opinion-based:

• AOR win — 5 points
• Retention — 2 points
• Project win — 2 points

You're ranked inside your own size tier, so a five-person shop isn't stacked against a 300-person network — a small agency with real momentum can outrank a much bigger one in its own bracket.

What you actually get if you enter. A public listing in the quarterly rankings. A shareable digital badge you control. A standalone feature you can put directly into outreach and pitch decks — proof you didn't have to write yourself. And your clients stay completely out of it: the Scoreboard measures your agency's activity, never your client relationships. Client names are collected only to verify your submission is accurate — they're never published, full stop.

The part that actually matters: this closes. Entry for this quarter closes October 23. Results publish October 29. There's no rolling window, no "enter anytime" — you're either counted in this quarter's dataset or you're not, and the agencies who show up shape what buyers see for the next three months.

It takes three minutes. No downloads, no email attachments, no cost.