6 Mistakes New PR Agencies Make When They Launch

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Every week, another PR agency launches in Canada. I know because most of them land in our inbox — the LinkedIn post, the new website, the "we're excited to announce" press release. I've been watching these launches for over two decades, and here's the uncomfortable pattern: the agencies that quietly disappear within two years almost always made the same five mistakes. Not bad luck. Not a tough market. The same five, over and over — and every one of them was avoidable before the launch post ever went live.

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If you're about to hang your own shingle, or you did recently and things feel slower than you expected, read this before you send another pitch.


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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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