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7 Things To Consider When Pitching To A Journalist

By Dave Forde / September 12, 2018

Last week we talked about some of the differences between Consumer and Trade media.  If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to succeed.  Today we want to share 7 things to consider when you are pitching to the media:

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What Is Media Relations?

By Dave Forde / August 24, 2018

Media relations is when one person interaction with an editor, reporter, journalists or blogger. The media outlets (media) can be a newspaper, radio, television, website, blog or social media profile on Facebook, Instagram, Twitter, Snapchat or Pinterest.

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5 Benefits Of Client Testimonials

By Dave Forde / August 1, 2018

It is a common practice for marketers to use customer testimonials to further help their business. Testimonials are a marketing strategy which involves endorsements by the customers with their ‘word of mouth’ play.

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3 A’s Leaders Can Apply To Achieve Skyscraper Success Like The Rock

By Dave Forde / July 24, 2018

Having pecs that can bounce a berry off them or being the the highest paid actor of all time in Forbes’ 20-year history should be enough for every movie you make to be a success. Right? While he might been known as The MOST Electrifying Man In Sports-Entertainment/all of entertainment, and his earnings almost doubled in […]

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How To Write A Press Release That The Media Will Actually Use

By PR In Canada / August 5, 2016

Guest Post by Kaitlin Thals. Kaitlin is a Senior Digital Producer at SEED. You can connect with Kaitlin on LinkedIn. An insight into pitching messages and products effectively, from a former journalist. If you work in public relations or communications for a business or organisation and you’re trying to get your message out there — I’ve got some secrets […]

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