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All posts in "PR Tips"

5 Common Mistakes in Writing Press Releases

By Dave Forde / May 13, 2019

Knowing how to write a press release also means that you know what not to write. Many people think that writing press releases is a no-frills task. That’s where they’re wrong. There are common mistakes in writing press releases that every writer should know (and avoid). Don’t let yourself fall into the trap of thinking […]


5 Ways Your Can Benefit From Client Testimonials

By Dave Forde / October 22, 2018

Have you ever given someone a testimonial? Did they use it on their website? Don’t you feel honored and appreciated? Giving a testimonial increases your emotional bond with that business and with the person who asked. Imagine the results of making every one of your clients feel appreciated.


7 Things To Consider When Pitching To A Journalist

By Dave Forde / September 12, 2018

Last week we talked about some of the differences between Consumer and Trade media.  If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to succeed.  Today we want to share 7 things to consider when you are pitching to the media:


5 Benefits Of Client Testimonials

By Dave Forde / August 1, 2018

It is a common practice for marketers to use customer testimonials to further help their business. Testimonials are a marketing strategy which involves endorsements by the customers with their ‘word of mouth’ play.

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