We live in a digital world, people are surrounded by screens 24/7 – phones, smart watches, tablets, laptops, tv. The opportunities are never ending to put a message in front of a target audience.
Knowing how to write a press release also means that you know what not to write. Many people think that writing press releases is a no-frills task. That’s where they’re wrong. There are common mistakes in writing press releases that every writer should know (and avoid). Don’t let yourself fall into the trap of thinking […]
Have you ever given someone a testimonial? Did they use it on their website? Don’t you feel honored and appreciated? Giving a testimonial increases your emotional bond with that business and with the person who asked. Imagine the results of making every one of your clients feel appreciated.
Last week we talked about some of the differences between Consumer and Trade media. If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to succeed. Today we want to share 7 things to consider when you are pitching to the media:
People are often confused about the difference between a consumer media and trade media. This article will help you understand some of the differences between the two.
Facebook might be the biggest social media platform on the block but according to a recent survey conducted by Adobe, almost 50 percent of consumers prefer to receive offers via email, and are still very comfortable opting into email relationships with brands.
Media relations is when one person interaction with an editor, reporter, journalists or blogger. The media outlets (media) can be a newspaper, radio, television, website, blog or social media profile on Facebook, Instagram, Twitter, Snapchat or Pinterest.