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As the second quarter of 2025 closes, our Best Performing Public Relations Agencies report highlights the firms that achieved standout success from April through June 2025. By analyzing new account wins, project wins, and client retention, this ranking celebrates the agencies that continue to set the benchmark for excellence in Canada’s dynamic public relations industry.
Why it matters: Brands and the people behind them want to do business with agencies that can solve their business problems, our Best Performing Agencies report shows the agencies that not only win new business but have become partners with their clients and are rewarded with a high client retention rate.
The evaluation process involved an assessment of each agency's account wins project wins and client retention, followed by a thorough calculation of points to determine the top-performing public relations agencies. The outcome of this review serves as a valuable resource for businesses and academics seeking to identify and engage with the most competent and accomplished public relations agencies operating within Canada.
Who are the Best Performing Canadian Public Relations Agencies of Q2/ 2025:
(click on a Link to read more about each agency listed, not listed yet, add your agency today.
Methodology: Data was calculated based on agency growth (e.g., account wins, retention, and project wins) during the period from April 1 to June 30, 2025. A weighted score was assigned to each agency based on the metrics above. The first 10 agencies with the highest scores are listed below (the names of the brands are not disclosed).
Points Breakdown:
- 5 points are allocated to an agency for winning an Agency of Record (AOR), based on each service offered.
- 2 points are allocated to an agency for winning a Project, based on each service offered.
- 2 points are allocated to an agency on the anniversary date of the AOR for Retention, based on each service offered.
Agency Size: 1 (1-10 | 2 = 11 - 75 | 3 = 76 - 125 | 4 = 126 - 500 | 5 = 501 - 1000) employees
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Best Performing Canadian Public Relations Agencies
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