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Nescafé Canada is responding to Gen Z's evolving beverage preferences by introducing Nescafé Espresso Concentrates. This innovative, ready-to-pour liquid espresso concentrate is specifically designed for iced coffee lovers, catering to their demand for customization and convenience.
The brand's national campaign is in market now, Nescafé marks a strategic move to modernize the instant category with a format that delivers premium quality and instant ease. It’s backed by a multi-channel campaign, including a sponsored event (Nescafé x The Coffee Party) in Toronto this Saturday, July 19, at RendezViews, designed to activate key voices and trial moments.
With a full-service iced coffee bar, signature recipes, and four DJs, this exclusive event is your invite to hack your perfect drink – live and in-person. Space is limited.
Who's behind the Liquid Espresso Concentrate campaign?
- Agencies - Citizen Relations
- Brand - Nescafé Canada (Nestlé)
(click on the link to view the agency's Vendor Directory listing)
