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Here are communications and public relations jobs from PR In Canada's Job Board for May 28, 2025:
Freelance PR Consultant Wanted
We have been asked to help to assist a Canadian-based adtech company looking to hire a freelance public relations consultant.
Location: Remote
About the Client: Our client is a rapidly growing ad-tech company at the forefront of innovation in the digital advertising space
The Opportunity:We are seeking a highly skilled and experienced freelance Public Relations professional with a deep understanding of the ad-tech landscape. The ideal candidate will be instrumental in elevating our client's brand visibility, thought leadership, and market presence through strategic PR initiatives. This is an exciting opportunity to work directly with a dynamic leadership team and make a significant impact on their growth trajectory.
Responsibilities:
- Strategic PR Planning: Develop and execute comprehensive PR strategies aligned with the client's business objectives, product launches, and market trends within the ad-tech space.
- Media Relations: Proactively identify and cultivate relationships with key journalists, editors, and influencers across leading ad-tech, marketing, business, and technology publications. Secure impactful media coverage, including features, interviews, contributed articles, and news placements.
- Content Development: Craft compelling and technically accurate press releases, media alerts, pitches, Q&As, speaking abstracts, award submissions, and contributed articles that resonate with the ad-tech audience.
- Thought Leadership: Identify and secure speaking opportunities for client executives at prominent ad-tech conferences, webinars, and industry events. Assist in developing compelling presentations and talking points.
- Message Development: Collaborate with the client to refine key messaging, ensuring it is clear, concise, and impactful for various audiences within the ad-tech ecosystem.
- Qualifications:
- Proven Ad-Tech PR Experience: Minimum of [e.g., 5-7+] years of dedicated public relations experience, with a significant portion focused on the ad-tech or mar-tech sector. Agency experience working with ad-tech clients is highly desirable.
- Deep Industry Knowledge: Strong understanding of ad-tech concepts, terminology, and market dynamics
- Exceptional Media Relations Skills: Demonstrated success in securing high-profile media coverage in top-tier ad-tech, marketing, and business publications. Existing relationships with relevant journalists are a significant asset.
- Strong Writing & Communication Skills: Impeccable written and verbal communication skills, with the ability to translate complex technical concepts into clear, engaging, and digestible narratives for various audiences.
- Strategic Thinker: Ability to develop and execute creative and effective PR strategies that align with business goals.
- Proactive & Self-Motivated: A self-starter who can work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Collaborative Spirit: Excellent interpersonal skills and the ability to work effectively with client executives and internal teams.
