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We broke the news about Toronto-based Talk Shop's latest account win. After entering an RFP process, Talk Shop came out victorious and has been appointed the public relations agency of record for the global coffee brand Lavazza.
Fun Fact: Lavazza is credited with inventing the concept of blending coffee from different geographical areas.
This win marks the first time Lavazza has hired a Canadian public relations agency since first expanding into the country. Talk Shop will oversee integrated communications efforts, including media relations, events and partnerships, influencer relations, social media strategy, management and content creation.
The brand aims to elevate its presence in Canada by driving more awareness and deepening engagement with coffee lovers nationwide.
Lavazza, the globally renowned coffee brand, has been a part of Canadians' lives for decades,
bringing authentic Italian coffee experiences to homes, cafes, and offices across the country.
