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HomeBridge, a dedicated digital solution for those seeking to establish a living legacy through their home equity has launched in Canada. The brand has hired Talk Shop as its public relations agency of record (AOR), and will be responsible for elevating awareness for HomeBridge.
Fun Fact: Between 2023 and 2026, an estimated one trillion dollars is projected to transition from Canadian baby boomers to their Gen X and Millennial heirs, which traditionally is passed down through an inheritance.
Talk Shop has already begun working with HomeBridge, the work will include strategic communications and public relations.
