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Influencer marketing has expanded beyond retail and B2C businesses into the B2B sector, where professional influencers now provide opinions and endorsements for product solutions that address business needs.
The infographic below provides an overview of LinkedIn’s key findings, while you can read more insights from its B2B influencer survey here.
![LinkedIn Research Show The Impact Of B2B Influencers [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/11/b2b_influencers_infographic.webp "| PR In Canada")
(click to enlarge)
You can check out more at LinkedIn.
![LinkedIn Research Show The Impact Of B2B Influencers [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/11/b2b_influencers_infographic.webp?fit=600%2C1311&ssl=1 "| PR In Canada")