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With food bank usage in Canada at an all-time record high, Skip and Food Banks Canada are banding together this Giving Tuesday to provide vital food and resources to our neighbours in need. On December 3, instead of just making deliveries, Skip will be picking up food donations from Toronto residents' doorsteps to deliver to local food banks.
In addition, Skip will make a $100 donation to Food Banks Canada for every food donation pick-up and is matching Giving Tuesday donations made to Food Banks Canada across the country, with a total commitment of $200,000.
This year's initiative tackles a significant barrier to food donation: inconvenience. Recent findings show that individuals would donate more if drop-off points or pickup options were easier to access, with 49% of respondents identifying transportation constraints as the most common barrier to donating (1). To address this, Skip is introducing a one-day doorstep donation pick-up service in Toronto on Giving Tuesday, making it simpler than ever for Canadians to give back.
"As Canada's homegrown delivery network, we're incredibly proud to partner with Food Banks Canada for the fifth year in a row, and are committed to continuing our fight against food insecurity in our communities," said Melanie Fatouros-Richardson, Vice President of Communications and Government Relations at Skip. "By removing barriers Canadians face when trying to give back, we look forward to working together with Food Banks Canada and our customers to make a meaningful difference this holiday season."
Starting today (November 25), Toronto residents can visit www.GivewithSkip.ca to sign up for a food donation pick-up from their home. On Giving Tuesday, participants who signed up are asked to set out a box of non-perishable items on their doorstep, which Skip will collect and deliver directly to Daily Bread Food Bank. For every food donation pickup, Skip will also donate $100 to Food Banks Canada to further the impact and thank Torontonians for their generosity.
Skip is partnering with Food Banks Canada for the fifth consecutive year for its Giving Tuesday campaign, which has delivered nearly 5 million meals nationwide. Additionally, Skip Express Lane stores consistently donate food to local food banks, demonstrating its year-round commitment to supporting communities.
Agencies behind the Giving Tuesday campaign:
- Public Relations: Pomp And Circumstance
- Brand: SkipTheDishes
(click on the link to view the agency's Vendor Directory listing)
