Discover the perfect subscription package that suits your needs!
Experience a leap forward in communications and marketing industry with unmatched quality stories, information, and inspiration.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Generative AI might be the hottest tech trend right now, but it seems many B2B companies are still giving it the side-eye when it comes to rolling it out at scale.
According to a fresh survey by Bain and Company, over 1,000 B2B pros spilled the tea on how their companies are (or aren't) weaving AI into their workflows.
Part of that could be utility, in that segments of the company are not finding efficiencies from AI usage, while it may also be embedded process, and sticking with what they know.
![How B2B Brands Are Incorporating Generative AI [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/07/How-B2B-Brands-Are-Incorporating-Generative-AI-Infographic--scaled.webp?resize=635%2C2177 "| PR In Canada")
(click to enlarge)
You can check out more at Bain and Company.
![How B2B Brands Are Incorporating Generative AI [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/07/How-B2B-Brands-Are-Incorporating-Generative-AI-Infographic--scaled.webp?fit=747%2C2560&ssl=1 "| PR In Canada")