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Pizza Pizza is back at the Canadian National Exhibition for 2026, and this year it brought a high-dive show, a wrestler who tosses dough for a living, and four deep-fried slices — including the brand's first-ever sweet one. Running August 21 through September 7, the campaign is a case study in how a legacy QSR brand uses experiential PR to stay relevant with an 18-and-under CNE crowd that's grown up on TikTok, not TV spots.
Who's behind the campaign?
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