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We all know the Met Gala is a significant event that showcases various fashion styles, but Samsonite took a unique approach this year to emphasize the brand's expertise in luggage craftsmanship. Inspired by the fashion worn this year by celebrities such as Zendaya, Lana Del Rey, Doja Cat and Cardi B Samsonite hosted the 'Jet Gala'
This groundbreaking initiative effortlessly blends fashion with high-end travel necessities, establishing a new standard for elegance and style. Inspired by the glamour of the night, the 'Jet Gala' introduces a range of outfits that embody sophistication, flair, and creativity.
While the world marveled at the splendor of the Met Gala on May 6th, Samsonite was busy in its creative atelier, fuelled with inspiration to carve out its own iconic moment in fashion. With meticulous attention to detail, three standout looks were carefully selected to serve as muses, each paying homage to the sartorial opulence of the preceding night. As celebrities graced the red carpet, the brand toiled tirelessly, measuring, sourcing, and breathing life into three unique masterpieces for its iconic Proxis luggage collection.
Inspired by Lana Del Rey
Inspired by Doja Cat
Inspired by Cardi B
(click to enlarge)
“With the ‘Jet Gala’ we aimed to reimagine the thrill and allure of one of fashion’s biggest nights within the realm of travel and luggage, inviting fashion enthusiasts and trendsetters alike to hop aboard the journey toward a new era of design from the carpet to the ‘runway’” said Erin Reynolds, Brand Manager of Samsonite Canada.
Agencies behind the Jet Gala campaign?
- Agencies -
- Brand - Samsonite
(click on the link to view the agency's Vendor Directory listing)
