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Premium sparkling water brand PERRIER is expanding its product lineup in Canada with the launch of MAISON PERRIER. Continuing in the premium category, MAISON PERRIER offers sparkling beverages in two unique lines: MAISON PERRIER Forever and MAISON PERRIER Chic.
To celebrate the launch of MAISON PERRIER, Lily Collins has been chosen as global brand ambassador and Béatrice Martin, better known as Cœur de pirate, as the brand ambassador for Quebec. Collins, the acclaimed actress and style icon, embodies sophistication and elegance, making her the perfect fit to bring the brand's vision to life globally. Meanwhile, Martin, the celebrated singer-songwriter known for her unique style and artistic flair, and her strong ties to Quebec culture, make her an ideal representative for the brand in the province.
The flavours include two new innovations, Lychee, and Pineapple, as well as nine consumer favourites: Lemon, Lime, Orange, Grapefruit, Ginger Lime, Strawberry, Raspberry, Blackberry and Peach.
"For over 125 years, PERRIER has embodied a dedication to quality and craftsmanship. This is a significant milestone for PERRIER as we embark on this next chapter in our remarkable brand journey, to bring unique and exceptional experiences to our consumers," says Lisa Beausoleil, President of Waters, Nestlé Canada. "Maison Perrier represents PERRIER's commitment to delivering modern, elegant, and flavourful beverage options to our valued consumers. Get ready to experience a new level of refreshment and sophistication."
As part of this collaboration, both Collins and Martin will star in a new integrated multi-channel campaign, showcasing the allure and sophistication of MAISON PERRIER. The campaign will span across various media platforms, including television, out-of-home advertising, digital channels and transit ads across Canada. Notably, Martin's involvement will extend exclusively to Quebec, emphasizing the brand's commitment to regional engagement and cultural relevance.
Agencies behind MAISON PERRIER launch campaign?
- Agencies - Golin Canada
- Brand - MAISON PERRIER
(click on the link to view the agency's Vendor Directory listing)
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.
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