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Talk Shop has been appointed as the agency of record (AOR) for Rascal + Friends, a maker of premium baby care products. As its AOR, Talk Shop will provide several services to Rascal + Friends including strategic communications, media relations, influencer marketing, and event strategy across Canada.
Rascal + Friends first launched in Canada in January 2019 with a strategic partnership with Walmart, this is the first time the brand has hired a public relations agency in Canada. The work will include generating awareness among Canadian consumers and increasing conversations by leveraging the agency’s expertise with parents and families.
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