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Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Did you know that KitKat was first introduced in August 29 in 1935 by Rowntree's as a confectionery business based in York, United Kingdom. Over the years the brand has gone through numerous changes, one of the biggest is the brand is now part of the Nestlé family. While their tagline is “Have a Break,” KitKat shows no signs of slowing down with their latest campaign that taps into artificial intelligence (AI) to encourage Canadians not just to take a break…but to let their AI tools take one too.
Everday millions of Canadians are turning to AI to ask their questions, but according to a recent Google Deepmind study on large language model-based AIs, which detailed how prompting “a breather” before any request improves the accuracy of the response. “Take a deep breath and work on this problem step by step” was the most effective phrasing, yielding the highest accuracy score of 80.2%, when scored against a dataset of grade-school math word problems. They have even suggested to trying things like “Let’s think step by step” reached 71.8% accuracy.
So try it out next time, and we are sure the experience would be better grabbing yourself a KitKat.
Who is behind the Have A Break campaign:
- Public Relations - Citizen Relations
- Brand - KitKat (Nestlé)
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