Drake Drops a Line, Circle K Drops The Refreshment: Inside Toronto’s Fast-Turn ‘Runnin’ Outta Sodas’ Campaign

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Circle K Canada has kicked off a new campaign, ‘Runnin' Outta Sodas’, that launched in Toronto after Drake mentioned Circle K after dropping a new song.

Instead of celebrating the shoutout with a social post, the team asked a simpler question: what if we just fixed it? The answer brings Circle K’s global creative platform to life—and delivers on its core promise to consumers: “Circle K Makes Your Day.”

Drake Drops a Line, Circle K Drops The Refreshment: Inside Toronto’s Fast-Turn ‘Runnin' Outta Sodas’ Campaign

Who's behind the campaign?

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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