Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Are you ready for back-to-school season? GoDaddy has shared some highlights from a recent survey which highlights attitudes towards career trajectory and the future of work among post-secondary aged Canadians (ages 18-26, or "Gen Z").
The survey finds that one-in-two Gen Z Canadians (53%) feel that their generation is better equipped to start a business than previous generations, with 63% stating they believe technology makes it easier for them to start a business. Among this tech-savvy entrepreneurial demographic, three-in-four (77%) respondents either have their own business, or plan to start one.
Canada's youth are tomorrow's innovators and entrepreneurs, and we're inspired by their continued drive and optimism for entrepreneurship," said Young Lee, Canada Market Lead at GoDaddy. "GoDaddy is committed to providing the tools and resources to help make entrepreneurship more accessible than ever, so Canadians can feel confident turning their business ideas into reality.
Other key findings from the GoDaddy survey include:
- When thinking about future career options, young Canadians say a secure income and work/life balance is significantly more important than autonomy or job security: The top three factors to consider when evaluating future career choices were secure income (49%), work/life balance (38%) and passion (32%). Younger respondents (18-21) were more likely to report that passion is more important than financial security (38%) while older respondents (22-26) saw financial security as more important (67%).
- Money doesn't talk - In total, three-in-four (76%) were willing to take up to a 26% salary cut to do work they were passionate about.
- On the future of tech, Canadians are more concerned than any other market about artificial intelligence (AI), even though they are using it at far higher rates: Almost 2 in 3 Canadians are already using AI tools, making their adoption significantly ahead of other English-speaking markets (63% versus 50%; other markets surveyed include Australia, United Kingdom and United States), but over half (56%) are worried about AI's impact on their future.
- When building a career or business, Gen Z Canadians are committed to long-term growth: 68% of Gen Z understand building a business takes time, and that it may take over a year to see success. Almost six-in-10 (58%) are willing to fail and try again, and 50% state they are willing to take short-term financial losses to achieve long-term success.
- On barriers to entrepreneurship, lack of financial resources (61%) was reported as the biggest barrier to starting their own business: Lack of confidence or fear of failure was second highest, with young women more likely to report confidence as a barrier than young men (50% of women versus 38% of men). Other factors included lack of skills or expertise (37%), not enough time (26%) and lack of support (22%).
- Mental health continues to be top of mind for young Canadians: In all regions surveyed (Canada, Australia, United Kingdom, and United States), while there has been some improvement in mental health in 2023, it appears to have only been experienced by men. Women are almost as likely to say their mental health has declined as improved.
Agencies behind the GoDaddy study:
Public Relations: North Strategic
Brand: GoDaddy
(click on the link to view the agency's Vendor Directory listing)
