Breaking: Amy Yacoub Appointed Vice President At North Strategic

BY:

Dave Forde
February 2, 2026

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Amy Yacoub

Amy Yacoub has been promoted to Vice President at North Strategic.  This is her third promotion since first joining the agency in 2020.

In the role, she will be responsible for driving agency growth, fostering high-performing teams, and acting as a strategic counsellor for top-tier clients. VPs lead marketing communications, social strategies, and public relations campaigns for major brands.

Before the promotion, she was Senior Account Director, and before that, Account Director.  Prior to that, she was an Account Director at BBDO Toronto.



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author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.



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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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