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Amy Yacoub has been promoted to Vice President at North Strategic. This is her third promotion since first joining the agency in 2020.
In the role, she will be responsible for driving agency growth, fostering high-performing teams, and acting as a strategic counsellor for top-tier clients. VPs lead marketing communications, social strategies, and public relations campaigns for major brands.
Before the promotion, she was Senior Account Director, and before that, Account Director. Prior to that, she was an Account Director at BBDO Toronto.

