Discover the perfect subscription package that suits your needs!
Experience a leap forward in communications and marketing industry with unmatched quality stories, information, and inspiration.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
This week car sharing provider Turo, lauched its summer campaign - "Open the Door to Extraordinary.” On a local level, Turo has also entered into a partnership with Metrolinx to become GO Transit’s official car-sharing partner. Now Ontarians’ will have special access to transportation opportunities across the GO’s network.
It is a smart move on the part of Turo and Metrolinx as the two services complement each other while providing people a more convenient way to travel across the province. As part of their summer plans, Turo's campaign has the brand dominating the Exhibition and Union GO Stations, on-train announcements, and an interactive, consumer-facing live brand activation in then Union Station Skywalk. Designed to inspire travellers to explore Turo’s expansive selection of cars and find their drive, the Skywalk activation will allow visitors to
experience first-hand how Turo connects its users with extraordinary experiences.
“Working with GO Transit seamlessly aligns with our mission to create a more efficient transportation system that allows for fewer cars on the road, accessed by more Canadians,” said Cedric Mathieu, Senior Vice President and Head of Turo Canada. “Turo offers a natural extension to GO Transit’s network and gives local travellers a flexible and convenient option to reach their next destination. Whether guests want to explore local hotspots, embark on an unforgettable out-of-province trip, or simplify their daily work commute, Turo and GO Transit can help them discover new avenues for exploration.”
Image Gallery:
Who is behind the Turo Summer Takeover Campaign:
(click on the link to view the agency's Vendor Directory listing)
