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Rogers made some big changes to its executive team with the appointment of Navdeep Bains as Chief Corporate Affairs Officer and Terrie Tweddle as Chief Brand and Communications Officer.
In his role, Navdeep will lead the Public Policy and Environmental, Social and Governance (ESG) efforts for the company, with a focus on Canada’s digital economy, access for low-income families, and action on climate change. Before joining he was Vice Chair of Global Investment Banking. Prior to that, he served as Minister of Innovation, Science, and Industry.
Terrie will be responsible for advancing the company’s brand and reputation. Before this she was Global Head Of Marketing & Communications At Ontario Teacher’s Pension Plan which we reported on. This also makes a return to Rogers for Terrie, previously she was Senior Vice President Of Communications for 4 years; and 8 years as Vice President, Communications & Social Media.
Last summer was a bad period in time for Canada's largest telecommunications company as millions of consumer and business customers lost service due to their service outage. Jorge Fernandes, the then CTO was fired from the role which caused a communications fire storm. With the $26 billion merger of Shaw now complete the company will be under a very bright magnifying glass and need the best of the best at the executive table.
Navdeep's background and connections will further help Rogers put itself on the global scale. Terrie has deep roots in the Rogers' DNA that will help as they move to the next phase of business.
