Subway Canada Assembles Cast Of All-Star Athletes To Score With Overhauled Menu


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As they aim to keep things fresh, Subway Canada has  unveiled an entirely new menu today that includes fifteen chef-crafted sandwiches, ten craveable Subway-first ingredients, and a completely reinvented ordering experience.

Subway Series Menu Board Commercial

First up are their new ingredients have been added including Smoky Beef Brisket, Fresh Mozzarella, Rich Pesto and Zesty Habanero Jack Cheese which help to make up their new Subway Series such as NEW DELINEW CHICKEN, NEW STEAK & VEGGIE, and NEW ITALIANOS.

Keeping the customers in mind the QSR brand has streamlined the ordering process that allows people to order by name or number, taking the guesswork out of building the perfect bite.

Subway Series Menu Board Commercial

Christine, Scottie Barnes and Fay DeFazio Ebert, are joined in the Quebec market by Chris Boucher (two-time NBA champion and Toronto Raptors player), Sebastien Toutant (Olympic gold medalist, repeat XGames champion, professional snowboarder and skateboarder), and Patrice Bernier (soccer pro and former star player of CF Montreal and the Canadian national team).  This marks the brand's largest campaign in their 30-year history in Canada.

Together, these impressive athletes share a passion for leading healthy lifestyles and integrating craveable nutrition into their every day,” says Lisa Mazurkewich, Head of Marketing at Subway Canada. “We’re proud to up our game in every way with the launch of Subway Series, and it’s incredible to have this dream team of world-class talent alongside us.

Agencies behind Subway Canada's Menu Overhaul Campaign

(click on the link to view the agency's Vendor Directory listing)



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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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