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The new partnership aims to mark connecting easier over shared interests like hockey and Molson is offering lucky Canadians an opportunity to make their next connection one to remember.
Bumble noticed that "Sports" was one of the top interest categories chosen across Canada last year, with "hockey" listed as one of the top sports displayed on Bumble profiles.
"Molson has been at the heart of so many connections over the years. And with our
partnership with Bumble, we’re hoping to help their community connect in real life
with a dream hockey date," said Sophia Lal, Senior Brand Manager at Molson Coors
Beverage Company. "No matter if you’re a die-hard hockey fan or enjoy it casually,
there’s nothing like a night in-arena with Molson in hand to break the ice on a first date."
Hockey fans in Toronto, Ottawa, Montreal and Edmonton will have the opportunity to
participate in the contest by matching with the Molson Matchup profile card. The
profile card will be shown within Bumble’s Date mode to those from Edmonton and
Ottawa from February 27 to March 10, and those from Toronto and Montreal from
February 27 to March 17. They will have a chance to win pre-game dinner and beer, premium seating at the game, VIP in-arena entertainment and team swag
(including jerseys to help them cheer on their favourite team!). Car service will be covered throughout the night, and if the couples choose, they will have the
opportunity to further their connection at a local Molson establishment post-game.
Molson is calling on hockey fans to visit https://bum.bb/u/3Zo7VOq, taking them to the Bumble App for a chance to win an epic first date.
Agencies behind Molson Matchup campaign:
Public Relations: Citizen Relations
(click on the link to view the agency's Vendor Directory listing)
