Moxies has a new message for Canadians, ‘Delicious is in the Details,’ this is all part of the restaurant’s new brand refresh, complete with a refreshed name, logo, appearance, and an all-new campaign emphasizing handcrafted food and drinks made with fresh ingredients. 

Moxies’ “Delicious is in the Details” campaign aims to highlight the brand’s ability to deliver a high-quality guest experience guests centered around their rigorous service, inventive food and drinks, and overall guest experience.

“This relaunch does not change who we are at the core. We are the same team, passionate about hospitality, the guest experience and fresh handcrafted menu items,” says Joanne Forrester, President of Moxies. “This is a pivotal moment in our growth and in defining Moxies as a leading restaurant brand, and we could not be more excited about the journey.”

Moxies‘ new identity includes dropping the apostrophe and the ‘bar and grill,’ from its name, a refreshed logo and visuals, including a new website. New and renovated locations embody a refined and contemporary look. The new identity hits all brand touchpoints—from the newly designed website to the second guests set foot in the door. Moxies’ ever evolving menu reflects the changing seasons, with unique and craveable, handcrafted items made fresh and paired with a well-executed guest experience.

“Moxies has been a go-to for so many over the last 30 years, and we look forward to welcoming new guests as we reintroduce ourselves to our loyal fans”, says Cydney Shapiro, Director of Brand and Marketing. “Our transformed atmosphere combined with our front-edge menu will ensure that our guests can celebrate any moment with us.”

There are also plans to open six new locations in cities across the US and Canada –  Fort Lauderdale, Boston, and Scottsdale, also Kelowna, in late 2022 and Downtown Vancouver in early 2023.

Agencies behind Moxies Brand Refresh Campaign

• Public Relations: Pomp & Circumstance [TCO] 

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