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Full service content studio so.da (a division of Corus Entertainment) has launched OLG Game Plan! Game Plan is an interactive digital sports betting series hosted by Ashley Docking and Brad Smith. Launching online this week, #OLGGamePlan marks the 10th custom content series developed under the Twitter Originals Fueled by so.da program.
“Twitter Originals Fueled by so.da is a best-in-class program that connects consumers with brands through custom content, driving meaningful engagement,” said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. The betting space is exploding and we’re excited to be working with OLG on our latest content venture with this interactive series that will elevate the way fans engage with their favourite sports. In addition to weekly episodes, so.da will cut segments and organic content for OLG’s social media networks, inviting fans to watch full episodes, place bets, and explore special offers from OLG. In total, we’ll be delivering over 800 pieces of content for the run of series!”
“Game Plan gives PROLINE sports bettors in Ontario the inside scoop on entertaining and informative content, and who better than Joe Montana to kick off pre-game insights around Super Bowl LVI,” says David Pridmore, OLG’s Chief Digital & Strategy Officer.
The first episode of #OLGGamePlan comes just in time for Super Bowl LVI matchup between the Cincinnati Bengals and the Los Angeles Rams. Docking and Smith sit down with three-time Super Bowl MVP and former San Francisco 49ers legend, Joe Montana, to discuss predictions, picks, and odds for the big game.
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