Adding another win to what has already been a growing year, 1Milk2Sugars [TCO] has been appointed the public Relations agency of record for Joico in Canada. by leading hair care brand, Joico. In this new assignment, 1Milk2Sugars will represent Joico as the company undergoes a brand re-stage to expand its awareness among the new generation of beauty enthusiasts while retaining the loyalty of its current clientele.

Joico has been delivering high quality products and innovative haircare products for 45 years.  For 1Milk2Sugars it is a natural fit with their existing client roster of lifestyle brands that we have covered here on PR In Canada over the last few years.