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As Canadians get ready for the new way to do things, retailer RW&CO. has launched its latest campaign. RW&CO. worked with thirteen new ambassadors representing Canada from coast to coast, including local entrepreneurs, innovators, athletes, teachers, tastemakers, and mentors as the new faces of its Fall 2020 campaign. The collection launches on August 24, 2020 in all RW&CO. stores across Canada and online at rw-co.com.
“Our objective remains the same: we want to be there for our customers, boosting their confidence every day as they transition their way in to the new normal. And the reality is: even as we work from home, you can’t underestimate the power of a good outfit,” says Michele Slepekis, VP of marketing at RW&CO.
Consumer’s needs are constantly changing and RW&CO. continues to meet their needs, the brand’s promise of delivering effortlessly cool pieces has evolved from 9-5 wear to versatile and comfortable items that can be worn at both home and the office. The idea here is to deconstruct traditional suiting and office wear in order to bring more relaxed and casual (but still stylish!) looks that anyone can adapt to one’s work from anywhere needs.
Agencies behind RW&CO’s Work From Anywear Campaign?
- Public Relations: bicom Communications [TCO]