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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
Global brewery Carlsberg has just launched “Buy a Carlsberg and support The Good Food Access,” a new campaign aimed at helping low-income communities’ access healthy food during this time of need due to the widespread affects of the coronavirus.
For the entire month of June, the brewer will donate $0.20 for every bottle and can of Carlsberg Danish Pilsner and Carlsberg Lite sold in Canada. The charitable donation will be made to Community Food Centres Canada (CFCC), which works with partners across the country to build dynamic and responsive Community Food Centres and food programs that support people to eat well, connect with their neighbours and contribute.
In March 2020, The Good Food Access Fund was established by CFCC to ensure that their partners working on the front lines across Canada can provide much-needed food and supplies to support our most vulnerable neighbours. To date, The Good Food Access Fund has granted almost $10M to over 400 organizations across Canada.
“The coronavirus pandemic is affecting everyone’s way of life but is significantly felt among those already in vulnerable situations. We’re driven by our constant pursuit of better, which not only entails our mission to zero and the creation of more sustainable packaging solutions, but we also strongly believe that during this unprecedented time, we can do better to ensure that every donation and act of kindness can make a difference,” says John Porter, Managing Director Carlsberg Canada.
Carlsberg’s goal is to sell at minimum 500,000 bottles and cans to make a charitable donation of $100,000, at minimum, to organizations that are on the front lines of the food insecurity crisis. In addition to the fundraising component, a digital and social media arm of the campaign will be activated to support the contribution nationally and raise awareness of Community Food Centres Canada’s mission.
Agencies behind “Buy A Carlsberg And Support The Good Food Access Campaign?
- Public Relations: NATA PR [TCO]