Dr. Scholl’s Takes A Step Forward With $2.6 Million Donation To Front Line Health Care Works In Canada

COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.

As thousands of Canadian women and men give their lives to support the damage caused by COVID-19 it is great to see when brands take time to offer their on support in the fight.  Dr. Scholl’s through its Scholl’s Wellness Company has donated $2.6 million in Dr. Scholl’s insoles to support health care workers on the front lines of the COVID-19 response in Canada as well as the US. The donation includes over 180,000 pairs of Dr. Scholl’s insoles. With the help of our Canadian representatives, M.C.P. McCaughey Consumer Products Management Inc. and their partners at Pharmilink Healthcare Marketing, donations will be shipped to various hospitals and front line workers across Canada.

“Supporting the health care industry has been part of Dr. Scholl’s DNA since our founding in 1904 by Dr. William Mathias Scholl,” said Craig Stevenson, Scholl’s Wellness Company CEO. “We wanted to do what we could for all the caregivers who are working tirelessly on the front lines, and it is our sincerest hope that this gesture shows our appreciation for those who are there for us when we need them the most.”

Dr. Scholl’s donation will go to hospitals across the country, especially those in coronavirus hot spots.

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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