L’Oréal Paris Canada has just announced that it has signed a new agreement with Toronto-based public relations firm rock-it promotions [Marketplace Listing] to be their agency of record (AOR).
In the new assignment rock-it will handle public relations, social media consultation, community management and influencer relations for L’Oréal Paris’ five major beauty categories including hair colour, hair care, skincare, cosmetics and men’s grooming.
With the most anticipated season for beauty and fashion just around the corner, rock-it promotions will hit the ground running highlighting L’Oréal Paris’ leadership in the industry with new product launches, experiential events and programming.
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