As more and more agencies launch charitable division within their public relations firms, more information will be come available as to how non-profits and charitable organizations are leveraging charity programs to engage with audiences. Over the weekend we came across this infographic that provides some data according to the US National Center for Charitable Statistics. While the data is based on consumers and business located in the United States, the overal data is still relevant to as you are planning for your next campaign up here north of the border.
Thanks CreditDonkey, who compiled the data and made the infographic.
