According to some new data from Casale Media, the online publisher is seeing an increasing in online video budgets, 25% to be exact based on their survey of over 150 media buyers, managers and planners at leading advertisers and agencies in the United States.
If budgets are increasing than it is probably fair to say the eyeballs are there, which opens the door for you as a communicator to craft the right message to capture and engage audiences. Currently Youtube and Facebook are the number one and two sources for online video content, but of course many campaigns can include other social networks or microsites to leverage the power of not only the spoken word but the visual story telling of online video.
