Toronto-based Paradigm Public Relations recently was retained by MGA Entertainment Canada as their public relations agency of record.  As part of the work, Paradigm will support a number of MGA product lines including Bratz, Lalaloopsy , Kachooz and MOXIE Girlz dolls along with the iconic Little Tikes brand and help to build interest among key industry influencers and target non-traditional media channels.

“Paradigm caught our attention by demonstrating their ability to connect with our core consumers through their great media relationships, results oriented approach and out of the toy box thinking,” said Laura Wiese, Vice President, Marketing, MGA Entertainment Canada. “Their creative ideas and high energy are a great fit with the culture of MGA Entertainment and the fun personalities of our brands.”

Work on MGA has already begun and will include spring and fall national media relations campaigns, contesting, blogger outreach, event support and facilitating strategic partnerships.