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MERCK Teams Up With Vibrant Ideation & Marketing for Multi-Province Tour

2011 MUSKOL® tour through Ontario, Quebec and Manitoba

As they prepare to celebrate their 60th anniversary of Muskol Insect Repellent, Merck has retained the services of Vibrant Ideation & Marketing to help with a unique tour that will target 20 campgrounds in Ontario, Quebec and Manitoba from May 21 to July 10, 2011.

As part of the campaign, Vibrant has developed a promotional campaign that will create a brand experience for consumers. A team of Muskol ambassadors will set off for various camping grounds during spring and early summer aboard a truck and trailer proudly displaying the brand’s colours.  Participants can enter a contest to win great prizes, including three canoes and several Muskol T-shirts. The grand prize is a 4-day/3-night fishing trip with Fish’n Canada to Ontario’s Pine Vista Resort, where the winner will enjoy spending time at their favourite sport with one of their friends.