Skin care maker Dermaglow awarded Optimum as its public relations agency of record in Québec for the next two years.“Many reasons justify our choosing Optimum, the first being that this team really grasped our brand’s specific character traits,” said Solen Marie, product manager and communications director at dermaglow®. “What’s more, its members have extraordinary knowledge of the Québec market and social media. What they proposed to us responds directly to the objectives we set for ourselves.”
As part of the assignment, Optimum will be responsible for public relations, brand promotion and consumer relations, all while ensuring the brand’s positioning and awareness, in both traditional and new media.
