With an arsenia of “word-class coffee class coffee, mouth watering mmmuffins, New York-style bagels and gourmet sandwiches,” The Threecaf Brands has selected Toronto-based Media Profile as the retailers new public relations agency of record. Media Profile will apply its consumer, food, retail and business expertise to help promote Threecaf Brands restaurant holdings – Timothy’s World Coffee, Michel’s Baguette and mmmuffins — with consumers, potential franchisees and the commercial real estate industry. Media Profile is also excited to help the Canadian launch of Bruegger’s, the well-known U.S. bagel franchise.
“We are very pleased to be working with Media Profile. Their exceptional expertise in public relations and knowledge of the Canadian market will be paramount to growing our four brands across the country,” says Scott Colwell, Chief Marketing Officer, Threecaf Brands Canada Inc.
The new relationship is a natural fit for the discerning tastes of Media Profile’s coffee and food connoisseurs, with Timothy’s K-cups already a staple in the office kitchen and the staff’s fine-tuned penchant for muffins, pastries and only the finest, freshest sandwiches.