In celebration of Earth Day (April 22) and World Environment Day (June 2) Jamieson Laboratories launched a new sustainability campaign last week in Windsor , Ontario that includes local and national tree-planting initiatives. As part of the campaign Jamieson Laboratories planted trees named, Jamieson Trees in a historic landscape in Essex Region. This is part of a 10-year commitment on behalf of the vitamin and natural health products manufacturer to the Essex Region Conservation Authority (ERCA) to reforest a 121-acre former Carolinian forest. The property is located along the shore of Lake Erie, and it will be naturalized with more than 72,000 seedlings, a number representing approximately 10 years of Jamieson’s wood-fibre consumption.
“Jamieson has long represented more than simply being Canada’s number-one producer of premium natural health products,” explains Vic Neufeld, president and CEO of Jamieson Laboratories. “We are passionate about trees and about giving back to our community. Last fall, we partnered with the City of Windsor to plant major expressways and avenues with 1,000 mature trees. Our business depends on the planet’s riches. Trees purify our water and air and they are the raw material for paper.”
Students from the Greater Essex County District School Board at Northwood Public School were on hand last Friday to plant a ceremonial mature Basswood tree.