Who Made Leger’s 2026 Brand Reputation Top 10 Survey List

As PR and marketing professionals, we know that a brand's reputation isn't just a metric—it's the foundation of every campaign, media pitch, and client relationship. In a landscape where consumer opinions evolve at lightning speed, managing and protecting that reputation is more vital than ever.

The newly released Leger 2026 Reputation Study provides a comprehensive look at how brands are navigating these turbulent waters. Evaluating over 330 companies across 29 different sectors, the study serves as a critical benchmark for the Canadian market, measuring performance across core pillars like financial performance, social responsibility, honesty, quality, and innovation.