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Cadbury is making hunger the number to beat with the launch of Make Every Bite Count, a national campaign that encourages Canadians to turn everyday chocolate purchases into meaningful support for those in need. As part of its ongoing commitment to helping Canadians facing food insecurity, Cadbury is contributing a total of $200,000 to Food Banks Canada and select affiliate food banks.
Through the campaign, a portion of proceeds from Cadbury product sales between April 6 and May 18 will be donated, up to $100,000. In addition, Cadbury will make a direct donation of $100,000 to Food Banks Canada.
Who's behind the A Century Is Just the Beginning campaign?
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