How Air Canada is Taking Flight for Milano Cortina 2026: A First Look at the Olympic Brand Strategy

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As the Milano Cortina 2026 Olympic and Paralympic Winter Games approach, Air Canada has released a new advertisement featuring Tyler McGregor, the captain of Canada’s Para ice hockey team and a Team Air Canada Athlete Ambassador, as he prepares for the events.

Entitled "Tyler’s Walk," this piece highlights McGregor’s resilience following a life-changing event. It sheds light on the challenges Team Canada athletes face in their quest for success and one athlete’s unwavering dedication to sporting excellence.

How Air Canada is Taking Flight for Milano Cortina 2026: A First Look at the Olympic Brand Strategy

Who's behind the Tyler’s Walk campaign?

(click on the link to view the agency's Vendor Directory listing)

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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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