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As the Milano Cortina 2026 Olympic and Paralympic Winter Games approach, Air Canada has released a new advertisement featuring Tyler McGregor, the captain of Canada’s Para ice hockey team and a Team Air Canada Athlete Ambassador, as he prepares for the events.
Entitled "Tyler’s Walk," this piece highlights McGregor’s resilience following a life-changing event. It sheds light on the challenges Team Canada athletes face in their quest for success and one athlete’s unwavering dedication to sporting excellence.

Who's behind the Tyler’s Walk campaign?
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