Discover the perfect subscription package that suits your needs!
Experience a leap forward in communications and marketing industry with unmatched quality stories, information, and inspiration.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Molson is boosting Canadian athletes’ performance this winter by sending them Performance Enhancing Canadians—passionate fans in the stands cheering them on. Studies show that crowd support can improve athletes’ performance by up to 10%. As a proud supporter of Canadian sports for decades, Molson is bringing this statistically proven competitive advantage to life by rallying fans across the country to become Performance Enhancing Canadians and pack the stands at winter sporting events.
This content is available to PR In Canada subscribers.
To Read the Full Story Become a PR In Canada Subscriber
Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.
Who's behind the Performance Enhancing Canadians campaign?
