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In less than six years, Sarah Crabbe, President of Agnostic and the team have built up fantastic communications agencies that work with clients like Metro, The Terry Fox Foundation and CELSIUS.
As the agency continues to invest in its talent roster to bring expertise into sectors such as healthcare, Agnostic has announced the launch of Agnostic Exchange, a division that bridges the digital and physical worlds, creating human-centric experiences that deliver measurable results.
At the core of Agnostic Exchange is our Sphere of Exchange ecosystem – five interconnected dimensions that drive impactful experiences:
- Cultural Exchange: Creating conversations that matter
- Story Exchange: Positioning each participant as the hero
- Sensory Exchange: Designing experiences that engage all senses
- Value Exchange: Delivering mutual benefit
- Social Exchange: Crafting moments worth sharing
The new experiential marketing offering will be led by Liza Baoukian, Head of Experience at Agnostic.