Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.This week Edelman announced it was laying off 330 people as the largest private public relations agency this only represents 5% of its global workforce as part of restructuring efforts, according to Richard Edelman a “simplification” of the firm’s business model. The world is changing at a faster rate than 'yesterday,' the recent US election is a factor, the use of artificial intelligence to cut costs, and the current economic client and consumers' needs and wants will always drive many business decisions.
The news did surprise quite a few people across the industry and savvy public relations people wondering how to future-proof or think of what steps they can take to protect their careers.
PR In Canada and Profectio, our sister platform are constantly pitched by PR people about their agencies and their clients. This puts us in a very unique position to have a strong handle on what a takes to be a great public relations professional. We thought we'd share a few ways that any PR person, at any level can stand out from the crowd.
5 Things PR People Need To Learn For Now:
- Continuously Upskill: Stay updated on digital tools, analytics, and storytelling techniques. It means regularly improving your knowledge and abilities to keep pace with industry changes and maintain a competitive edge. In today's fast-evolving communication and marketing landscapes, staying updated on digital tools, analytics, and storytelling techniques is critical for professionals to deliver impactful campaigns and strategies.
Keep Reading for Free
Enter your email to finish this article instantly.