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How much do Canadians really understand about gut health? Despite its essential role in immunity, mental well-being, and overall health, misconceptions and misinformation still dominate this crucial area of wellness. To address this, Genestra Brands, a trusted leader in professional-grade probiotics with over 30 years of experience, has launched Gut Check—a six-part video series designed to demystify gut health and empower Canadians to make informed choices.
This is a follow-up to the series the brand launched last year.
Gut Check 2.0 is revolutionizing health education by adapting to modern information consumption habits with engaging, expert-led video content. This six-part series features a collaboration with two esteemed healthcare practitioners: Dr. Bisleen Attli, a Naturopathic Doctor and TEDx Speaker, and Carley Nadine McConkey, a Holistic Nutritionist. Together, they explore the important topic of gut health in depth.
The goal of the campaign is to connect with Canadians by highlighting just how central gut health is to aspects of well-being that we all care about. The series also highlights the impact on mental health, immunity, and energy levels, making it incredibly engaging when presented effectively.
Gut health is truly at the core of our overall wellness; it affects everyone, regardless of age, and is often the source of common health issues.
With the Gut Check campaign, Genestra Brands, aims to build an ongoing conversation, supported by trusted professionals, to keep Canadians informed and engaged since its initial launch. The Gut Check campaign isn't a one-hit-wonder and gut health isn't a quick fix—it’s a long-term commitment to a healthier lifestyle.
The campaign is being promoted across Instagram with paid dollars behind it, influencers, as well as a media buy partnered with Media Planet.
Agencies behind the Gut Check 2.0 campaign:
- Public Relations: ELEVATOR
- Brand: Genestra Brands
(click on the link to view the agency's Vendor Directory listing)