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Nutritional supplements company, Genestra Brands recently rolled out its newest campaign – Gut Check. The campaign aims to educate consumers about gut health in an approachable way and introduces them to Genestra’s HMF (Human MicroFlora) probiotics; a line of evidence-based, professional-grade probiotics designed to promote and restore a healthy intestinal flora.
As part of the Gut Check campaign, a video series was created and led by Genestra Brands host and Wellness Expert Sonia Jhas. Sonia sits down with a group of individuals to discuss their experience with gut health and probiotics, examining how Genestra’s wide range of probiotics support individuals in different stages of life. The campaign uncovers myths and misconceptions around probiotics, providing digestible insights and answers to common questions like “Who should take probiotics and why?” or “Should my child be taking probiotics?”
Dr. Nigel Plummer, a specialist in research and development for the Genestra Brands probiotic line, added, “Genestra’s HMF line of probiotics promote good gastrointestinal health and relieves some common symptoms such as gas and bloating. They deliver many benefits to our overall health and well-being.”
The Genestra Brands video series is available on their website.
Agencies behind Genestra Brands Canada’s ‘Gut Check’ Campaign
- Public Relations: ELEVATOR
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