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Canadian women spend more than 50% of their lifetime in perimenopause, menopause, and post-menopause. It is estimated that $3.5 billion in national revenue is lost annually due to unmanaged menopause symptoms. Sinai Health Foundation is taking a stand to address this issue.
The 'Hot and Bothered' campaign coincides with World Menopause Day to address the significant underfunding in women's health and to help end the stigma and shame around menopause.
Featuring the tagline 'Hot and Bothered', the campaign features a diverse mix of remarkable Canadian women across music, film and television who are proudly showing their support at sinaiwomenshealth.ca.
Menopause is not exclusively a women's health issue, it's a health equity issue. One that can have widespread impact on relationships, families, the workplace and the economy as symptoms hit at the peak of women's professional lives. In fact, according to the Menopause Foundation of Canada, one of every 10 Canadian women will leave the workforce due to unmanaged menopause symptoms.
“As long as menopause remains a taboo topic, women are less likely to receive the support and care needed through this often-challenging transition,” said Lana Chen, vice president, integrated and brand marketing at Sinai Health Foundation. “The stigma around menopause has led to gaps in research, training and more broadly, women’s health. Sinai Health believes closing the gap is long overdue.”
In partnership with Peace Collective, Sinai Health Foundation is launching limited edition T-shirts to call attention to women's frustrations around lack of support for such a significant life event that affects so many Canadians.
Canadians can purchase the limited-edition Hot and Bothered T-shirts on the Peace Collective website
Who's behind the Hot and Bothered campaign:
- Agencies -
- Brand - Sinai Health Foundation
(click on the link to view the agency's Vendor Directory listing)