KFC Thinks Inside The Bucket: What’s Next For The Iconic Brand?

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KFC Canada is back to celebrate its biggest promotion of the year: “First Bucket’s On Us.”  The new work from their AOR aims to flip the script and showcase the iconic bucket from the inside out while highlighting not just the deliciousness within, but the mouthwatering delight and happiness it brings to every meal. From Original Recipe Chicken to the fan-favourite Tenders, this campaign celebrates the comfort and thrill that only a KFC bucket can deliver.

KFC Thinks Inside The Bucket: What’s Next For The Iconic Brand?

Introduced by Colonel Sanders in the 1950s, this beloved bucket has become more than just an iconic container; it’s a symbol of comfort, celebration, and finger-lickin’ good times across the globe. From family feasts to late-night cravings, the KFC bucket is the ultimate culinary companion.

“We're thrilled to launch 'First Bucket’s On Us' in a way that pays tribute to one of our most distinctive assets—the KFC bucket,” said Laura Mallozzi, Brand Communications Manager at KFC Canada." At KFC, we believe that brand building and promotional campaigns shouldn't be siloed, and this campaign is a testament that you can effectively do both.”

The campaign will run on TV and OLV, showcasing striking visuals on social media. From September 25 to November 10, Canadians can receive a free six-piece tenders bucket with a minimum $15 purchase on the KFC app.


Who's behind the Finger Lickin’ KD campaign:

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author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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